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Friday, January 31, 2014

MARKETING TERMS

1) Acquisition :- The process of buying another firm or business unit; a method of direct investment that allows a firm to gain country and market-specific knowledge without incurring a long and costly learning process.

2) Apprenticeship :- A form of training where a new employee works with a more experienced person, and learns under that person's direction.

3) Psychographic segmentation :- A market segmentation approach based on classifying or categorizing customers or potential customers by a combination of their psychological profiles and demographic data.

4) Trend forecast :- A forecasting method which involves projecting sales objectively based on past trends, and then adjusting these projections subjectively to take into account the expected economic, market, and competitive pressures.

5) Volume-cost analysis :- An analytic tool for examining the relationship between costs and the volume of business; also called breakeven analysis.

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